Be an owner

Owners know their business, embracing the good news and the bad. Owners sweat the details and “pick up the trash.” Owners think long term, and spend money wisely.

Empower others

We believe that unleashing human potential — both inside and outside our company — is the key to our success. Be humble and realize it’s not just about us. Invest in each other.

No shenanigans

Always act in an honest, direct, and transparent way.

Wear the customer’s shoes

Spend the time to deeply understand customers, and solve problems from their perspective. Earn trust through every interaction.

Write it down

Our business is complex, so take the time to express yourself in prose — for your sake, and for the folks with whom you’re collaborating.

Ruthlessly prioritize

Prioritization helps break down complex problems, and provides clarity in the face of uncertainty. Decisions are progress, so make decisions with available information and keep learning.

Be bold

We’re driven by a hunger to build a meaningful and impactful company. Embrace crazy ideas and remember, every big idea starts small.

Be inclusive

To achieve our goals, we need a diverse set of voices in the room. Build diverse teams, and seek out unique points of view.

Draw the owl

There’s no instruction book, it’s ours to write. Figure it out, ship it, and iterate. Invent the future, but don’t wing it.

Don’t settle

Expect the best from yourself and others, because there’s no feeling greater than being proud of our work. Hire the best people for every role.